"Enterprises should take users as the core, be close to users and meet various needs of users", the marketing motto of Philip Kotler, the father of modern marketing, all represents the truth of enterprise development. For the heavy vehicle market, user demand is the wind vane of product upgrading. In June 2018, Qingling automobile officially launched the user survey and search activity of the first quarter of "happiness let's go", spanning the north and south of the motherland and across the East and West, and had close contact with the customers of Qingling Isuzu Giga giant coffee all over the country. Hundreds of users, including China express, told their happy life, At the same time, I would also like to praise the good brother who supports me on the way to happiness, Qingling Isuzu Giga.

 

"If you know what's going on and don't spend the time, you'll lose." Opportunities always favor those who have both positive spirit and courage of the times. Since entering the 21st century, the sales volume of heavy trucks in China has been rising and has become the largest heavy truck market in the world. However, a series of problems such as the uneven quality of products in the domestic heavy truck market, "the poor quality of cheap goods and the inability to afford expensive goods" have become the heart disease of users. Therefore, the domestic heavy truck market urgently needs a high-quality and medium price heavy truck product to meet the needs of users. Qingling Isuzu Giga giant coffee came into being.

 

Qingling Isuzu Giga giant coffee is a product specially created by Qingling automobile for many years according to the needs of the Chinese market. The market guidance price of 359800-459800 yuan has affected the mood of many users. Qingling Isuzu Giga giant coffee has gathered the core resources of Qingling automobile and Isuzu. It has become a new trend in the heavy vehicle market with six core values of reliability, energy saving, efficiency, environmental protection, safety and comfort, and has defined high-end heavy trucks at intermediate prices.

 

Strong motivation and more efficiency can help happiness

 

Happiness means that a person's needs are met and produce long-term joy. Of course, people also need some boosters on the way to happiness. For users of Giga giant coffee, Giga giant coffee is the booster on their way to happiness, helping users reduce costs, increase efficiency and pursue a happy life with super power.

 

Qingling Isuzu Giga giant coffee is equipped with Isuzu 6U and Isuzu new 6W engine, with maximum power of 338kw and maximum torque of 2060n m. The maximum horsepower can reach 460 HP. It is worth mentioning that Giga giant coffee engine still has the characteristics of high torque at low speed. In addition, Qingling Isuzu Giga giant coffee is also matched with a new generation ZF gearbox. Under the same use conditions, Giga giant coffee has lower fuel cost and stronger reliability. The comprehensive fuel consumption per 100 kilometers is 4-5 liters lower than other similar heavy trucks, which reduces the operation cost of users to the greatest extent and plays an important role in the pursuit of happiness for users.

 

With the advent of the era of efficient logistics, cost reduction and efficiency increase have become the key factors for various logistics to strengthen their competitiveness. The concept of vehicle selection has begun to change, and the consideration of vehicle purchase cost has changed from single vehicle purchase cost to comprehensive cost. With the characteristics of low fuel consumption and high reliability, Qingling Isuzu Giga coffee has obvious life-cycle cost advantages compared with competitive products. In the process of using the product, the higher attendance rate can reduce the later maintenance cost, which balances the initial purchase cost of users to a certain extent. The price is more affordable and users are more comfortable to use.

 

High security and large space can carry happiness

 

For drivers running transportation, the truck is their second "home". After all, 365 days a year, the driver is on the road 300 days a year. Long distance driving, the most important thing is to ensure the safety of drivers. In addition to the driver to maintain a high degree of vigilance, reliable products are the most important. Therefore, whether the truck quality is reliable, whether the cab design is reasonable, whether the seats are comfortable and whether the sleeper space is sufficient have become the top priority for domestic truck users when selecting and replacing heavy trucks.

 

 

 

Although Giga giant coffee adopts high-strength lightweight materials to reduce the weight of the whole vehicle, the safety and reliability of the whole vehicle has not been reduced, which is reflected in the design of front anti-collision beam, impact absorption steering shaft, high-rigid energy absorption cab, split front bumper and so on. For example, the high rigid energy absorbing cab has reached the five-star standard in meeting the European ECE R29 cab crash test, and the safety factor is reliable. At the same time, Giga giant coffee adopts impact absorption steering shaft and steering wheel. When it is strongly impacted in front, its steering wheel will shift and deform forward to cushion the damage to the driver. In addition, the setting of three groups of wiper mechanisms can expand the driver's safe sight and ensure driving safety.

 

On the premise of ensuring safety, on the basis of a large number of user research, Qingling automobile has rationalized the layout of the cab of Giga giant coffee, such as the semi surround instrument panel that takes into account both usability and surplus space, which not only eliminates the pressure of driving space, but also retains the use function. The driving space is also generous. The space has been comprehensively increased, with a length of 2200mm and a width of 835mm. At the same time, the design of double-layer sleeper can be used by two people at the same time. For the seats often used by truck drivers, Qingling automobile has also made great efforts. Giga giant coffee uses the shoulder belt integrated anti fatigue air suspension seat, which has been upgraded and optimized for the leaning habits of the driver's head, shoulder and lumbar spine, so as to minimize the fatigue of the driver driving for a long time and bring a comfortable experience to the driver.

 

There are many roads to happiness, which are different for everyone and every enterprise. For Qingling automobile, there is only one road to happiness, that is to create a happy life for every user through the best quality products, improve the user's happiness and walk out of their own happy life.